{"id":137,"date":"2026-03-07T11:40:15","date_gmt":"2026-03-07T10:40:15","guid":{"rendered":"https:\/\/blog.pitchweb-creation.fr\/?p=137"},"modified":"2026-08-12T18:33:19","modified_gmt":"2026-08-12T16:33:19","slug":"journee-internationale-des-droits-des-femmes","status":"publish","type":"post","link":"https:\/\/blog.pitchweb-creation.fr\/index.php\/2026\/03\/07\/journee-internationale-des-droits-des-femmes\/","title":{"rendered":"Entrepreneuriat f\u00e9minin et lutte pour les droits des femmes, m\u00eame combat ?"},"content":{"rendered":"\n<h1 class=\"wp-block-heading has-h-3-font-size\" style=\"text-transform:none\">Le 8 mars, la journ\u00e9e de d\u00e9fense de nos droits.<\/h1>\n\n\n\n<p class=\"has-ubuntu-sans-font-family wp-block-paragraph\" style=\"font-style:normal;font-weight:700\">Hier, on c\u00e9l\u00e9brait la Journ\u00e9e internationale des droits des femmes \u2013 et non la \u00ab\u00a0journ\u00e9e de la femme\u00a0\u00bb. Le saviez-vous ? Faisons le point sur cette journ\u00e9e embl\u00e9matique \u2013 et sur la situation actuelle de l\u2019entrepreneuriat f\u00e9minin.<\/p>\n\n\n<style>.kb-image137_8b3294-b7 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image137_8b3294-b7 size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1470\" height=\"984\" src=\"https:\/\/blog.pitchweb-creation.fr\/wp-content\/uploads\/2026\/03\/016_8-mars.png\" alt=\"Journ\u00e9e internationale des droits des femmes\" class=\"kb-img wp-image-357\" title=\"Le 8 mars, la journ\u00e9e de d\u00e9fense de nos droits.\" srcset=\"https:\/\/blog.pitchweb-creation.fr\/wp-content\/uploads\/2026\/03\/016_8-mars.png 1470w, https:\/\/blog.pitchweb-creation.fr\/wp-content\/uploads\/2026\/03\/016_8-mars-300x201.png 300w, https:\/\/blog.pitchweb-creation.fr\/wp-content\/uploads\/2026\/03\/016_8-mars-1024x685.png 1024w, https:\/\/blog.pitchweb-creation.fr\/wp-content\/uploads\/2026\/03\/016_8-mars-768x514.png 768w\" sizes=\"auto, (max-width: 1470px) 100vw, 1470px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-xxl-font-size\" style=\"border-bottom-color:var(--wp--preset--color--contrast);border-bottom-width:1px;text-transform:none\">Une journ\u00e9e d\u00e9tourn\u00e9e<\/h2>\n\n\n\n<p class=\"has-ubuntu-sans-font-family wp-block-paragraph\" id=\"ember266\">Depuis des d\u00e9cennies, chacune de nos c\u00e9l\u00e9brations est d\u00e9tourn\u00e9e \u00e0 des fins commerciales, que ce soit No\u00ebl, P\u00e2ques ou la f\u00eate des m\u00e8res. Mais pour la journ\u00e9e du 8 mars, la pilule a du mal \u00e0 passer.<\/p>\n\n\n\n<p class=\"has-ubuntu-sans-font-family wp-block-paragraph\" id=\"ember267\">Et pour cause : la journ\u00e9e internationale <em>de d\u00e9fense des droits<\/em> des femmes n&rsquo;a rien \u00e0 voir avec \u00ab\u00a0la journ\u00e9e de la femme\u00a0\u00bb:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La premi\u00e8re c\u00e9l\u00e8bre <strong>la d\u00e9fense de nos droits<\/strong> \u00e0 travers le monde. Un sujet d\u00e9licat toujours d&rsquo;actualit\u00e9, les femmes payant encore durement leurs revendications dans certains pays ; <\/li>\n\n\n\n<li>La seconde formule est une journ\u00e9e commerciale ax\u00e9e sur des produits \u00ab\u00a0f\u00e9minins\u00a0\u00bb. \u00c9lectro-m\u00e9nager, cosm\u00e9tiques et autres soins sont propos\u00e9s \u00e0 prix cass\u00e9s&#8230; Une r\u00e9elle <strong>aubaine pour le marketing<\/strong> !<\/li>\n<\/ul>\n\n\n\n<p class=\"has-ubuntu-sans-font-family wp-block-paragraph\" id=\"ember267\">De cette confusion na\u00eet un paradoxe : pour c\u00e9l\u00e9brer nos droits, on nous incite \u00e0 faire des achats. L&rsquo;am\u00e9lioration de notre condition est devenue une journ\u00e9e d&#8217;emplettes f\u00e9minine. \u00c0 l&rsquo;oppos\u00e9 des valeurs et des engagements f\u00e9ministes du 8 mars. <\/p>\n\n\n\n<p class=\"has-ubuntu-sans-font-family wp-block-paragraph\" id=\"ember267\">Alors, bien s\u00fbr, chacune a le droit de faire ses emplettes quand elle le souhaite. Mais, \u00e0 d\u00e9faut de r\u00e9sister aux pulsions d&rsquo;achats, souvenons-nous du sens de cette date. Car elle rend hommage \u00e0 celles qui se battent depuis toujours <strong>pour que notre condition soit meilleure que la leur<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-xxl-font-size\" style=\"border-bottom-color:var(--wp--preset--color--contrast);border-bottom-width:1px;text-transform:none\">Les origines<\/h2>\n\n\n\n<p class=\"has-ubuntu-sans-font-family wp-block-paragraph\" id=\"ember271\">J&rsquo;avoue, je suis (presque) tomb\u00e9e dans le panneau : j&rsquo;ai failli \u00e9crire \u00ab Le 8 mars, journ\u00e9e de la femme \u00bb. Mais en cherchant \u00e0 me documenter sur le sujet, j&rsquo;ai r\u00e9alis\u00e9 qu&rsquo;un rappel historique serait le bienvenu. Ainsi qu&rsquo;une prise de conscience sur le d\u00e9tournement commercial dont elle fait l&rsquo;objet. <\/p>\n\n\n\n<p class=\"has-ubuntu-sans-font-family wp-block-paragraph\" id=\"ember272\">D\u00e8s 1910, de nombreuses ouvri\u00e8res revendiqu\u00e8rent <strong>le droit de vote et de meilleures conditions de travail<\/strong>. Aux \u00c9tats-Unis, en Europe et en Russie, elles se r\u00e9volt\u00e8rent en masse \u00e0 travers des gr\u00e8ves et manifestations. <\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">En 1977, les Nations Unies officialis\u00e8rent le 8 mars comme date symbolique de <strong>la lutte pour l&rsquo;\u00e9galit\u00e9 des droits hommes-femmes<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Elle sera d&rsquo;ailleurs suivie, vingt-deux ans plus tard, par une autre date embl\u00e9matique <a href=\"#lutte-contre-les-violences\"><strong>contre les violences faites aux femmes.<\/strong><\/a><strong>*<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"925\" src=\"https:\/\/blog.pitchweb-creation.fr\/wp-content\/uploads\/2026\/03\/8_mars.png\" alt=\"Entrepreneuriat f\u00e9minin et lutte pour les droits des femmes\" class=\"wp-image-271\" style=\"aspect-ratio:1.3837894931513532;width:314px;height:auto\" srcset=\"https:\/\/blog.pitchweb-creation.fr\/wp-content\/uploads\/2026\/03\/8_mars.png 1280w, https:\/\/blog.pitchweb-creation.fr\/wp-content\/uploads\/2026\/03\/8_mars-300x217.png 300w, https:\/\/blog.pitchweb-creation.fr\/wp-content\/uploads\/2026\/03\/8_mars-1024x740.png 1024w, https:\/\/blog.pitchweb-creation.fr\/wp-content\/uploads\/2026\/03\/8_mars-768x555.png 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-ubuntu-sans-font-family wp-block-paragraph\" id=\"ember274\">Cependant, les in\u00e9galit\u00e9s de genres sont toujours d&rsquo;actualit\u00e9. Cette journ\u00e9e nous rappelle que la lutte n&rsquo;est pas termin\u00e9e et que chacun\u00b7e peut \u2013 doit \u2013 soutenir cette cause. Parce-que, pour les entrepreneuses fran\u00e7aises, la partie est loin d&rsquo;\u00eatre gagn\u00e9e.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-xxl-font-size\" style=\"border-bottom-color:var(--wp--preset--color--contrast);border-bottom-width:1px;text-transform:none\">Les chiffres 2025<\/h2>\n\n\n\n<p class=\"has-ubuntu-sans-font-family wp-block-paragraph\">Selon le <a href=\"https:\/\/www.infogreffe.fr\/actualites\/barometre-de-l-entrepreneuriat-feminin-infogreffe-2025\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>barom\u00e8tre 2025<\/strong><\/a> d&rsquo;Infogreffe, l\u2019entrepreneuriat f\u00e9minin repr\u00e9sente <strong>28\u00a0% de la cha\u00eene entrepreneuriale<\/strong> (cr\u00e9atrices, repreneuses et dirigeantes comprises).<\/p>\n\n\n\n<p class=\"has-ubuntu-sans-font-family wp-block-paragraph\" id=\"ember277\"><strong>31,1 % des cr\u00e9ations d&rsquo;entreprises sont port\u00e9es par des femmes<\/strong> (soit 12,7 % de plus qu&rsquo;en 2024). Les montages juridiques sont plus structur\u00e9s, avec 36,0 % d&rsquo;entreprises individuelles, 36,5 % de SCI et 23,7&nbsp;% de SAS. Enfin, 27,7&nbsp;% sont dirigeantes de SARL.<\/p>\n\n\n\n<p class=\"has-ubuntu-sans-font-family wp-block-paragraph\" id=\"ember278\">Les femmes sont expos\u00e9es aux m\u00eames risques \u00e9conomiques que les hommes (27,1&nbsp;% des soci\u00e9t\u00e9s radi\u00e9es). <strong>L\u2019entrepreneuriat f\u00e9minin ne repr\u00e9sente pas une vuln\u00e9rabilit\u00e9 sp\u00e9cifique<\/strong> puisqu&rsquo;il \u00e9volue dans les m\u00eames cycles que l\u2019\u00e9conomie fran\u00e7aise dans son ensemble.<\/p>\n\n\n\n<p class=\"has-ubuntu-sans-font-family wp-block-paragraph\" id=\"ember279\">Enfin, la trajectoire de p\u00e9rennit\u00e9 comprend <strong>un<\/strong> <strong>taux de maintien d\u2019activit\u00e9 \u00e0 3 ans de 70&nbsp;% chez les femmes<\/strong>, contre 60 % pour les hommes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-xxl-font-size\" style=\"border-bottom-color:var(--wp--preset--color--contrast);border-bottom-width:1px;text-transform:none\">Persistance des in\u00e9galit\u00e9s et charge mentale<\/h2>\n\n\n\n<p class=\"has-ubuntu-sans-font-family wp-block-paragraph\">En d\u00e9pit de ces indicateurs en hausse, l\u2019entrepreneuriat f\u00e9minin reste loin de la parit\u00e9. Difficult\u00e9s d\u2019acc\u00e8s aux financements, aux ressources, aux cercles d\u2019investisseurs et aux interactions en salons professionnels demeurent. <\/p>\n\n\n\n<p class=\"has-ubuntu-sans-font-family wp-block-paragraph\">Du c\u00f4t\u00e9 \u00e9conomique, environ <strong>26 %<\/strong> des nouvelles structures f\u00e9minines restent <strong>sous 15&nbsp;000&nbsp;\u20ac de chiffre d\u2019affaires au bout de trois ans<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Ajoutons \u00e0 cela un <strong>sexisme persistant<\/strong>, un fort <strong>sentiment d\u2019isolement<\/strong>, une <strong>fatigue accrue<\/strong> et la complexit\u00e9 \u00e0 <strong>concilier entrepreneuriat et maternit\u00e9<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En outre, le barom\u00e8tre des Cr\u00e9atrices d\u2019Avenir 2025 indique que le <strong>syndrome de l\u2019imposteur touche encore 93 % des entrepreneures<\/strong>&#8230;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"925\" src=\"https:\/\/blog.pitchweb-creation.fr\/wp-content\/uploads\/2026\/03\/8_mars3.png\" alt=\"Entrepreneuriat f\u00e9minin et lutte pour les droits des femmes\" class=\"wp-image-337\" style=\"width:314px\" srcset=\"https:\/\/blog.pitchweb-creation.fr\/wp-content\/uploads\/2026\/03\/8_mars3.png 1280w, https:\/\/blog.pitchweb-creation.fr\/wp-content\/uploads\/2026\/03\/8_mars3-300x217.png 300w, https:\/\/blog.pitchweb-creation.fr\/wp-content\/uploads\/2026\/03\/8_mars3-1024x740.png 1024w, https:\/\/blog.pitchweb-creation.fr\/wp-content\/uploads\/2026\/03\/8_mars3-768x555.png 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-ubuntu-sans-font-family wp-block-paragraph\">&#8230; c&rsquo;est-\u00e0-dire la grande majorit\u00e9 d&rsquo;entre nous.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-xxl-font-size\" style=\"border-bottom-color:var(--wp--preset--color--contrast);border-bottom-width:1px;text-transform:none\">Tips et solutions<\/h2>\n\n\n\n<p class=\"has-ubuntu-sans-font-family wp-block-paragraph\" id=\"ember284\">Binta Gamassa est la co-fondatrice de Lokimo, une startup sp\u00e9cialiste de l&rsquo;analyse de donn\u00e9es immobili\u00e8res. Dans une tribune, elle d\u00e9crit les leviers d\u2019action \u00e0 mettre en place afin d&rsquo;\u00e9viter les impasses :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-ubuntu-sans-font-family\">S\u2019appuyer sur des <strong>mentors et des experts<\/strong> (+20 % de probabilit\u00e9 de succ\u00e8s) ;<\/li>\n\n\n\n<li class=\"has-ubuntu-sans-font-family\">Mener une veille active et <strong>se former en permanence<\/strong> ;<\/li>\n\n\n\n<li class=\"has-ubuntu-sans-font-family\">Adopter une approche agile et <strong>it\u00e9rer rapidement <\/strong>avec prospects et clients \u21fe isoler ce qui cr\u00e9e de la valeur (+75 % de survie \u00e0 cinq ans pour l&rsquo;entreprise) ;<\/li>\n\n\n\n<li class=\"has-ubuntu-sans-font-family\">Ne pas se laisser impressionner lors de discussions professionnelles \u21fe <strong>recentrer la discussion<\/strong> sur la valeur du produit, la proposition de march\u00e9 et les jalons business ;<\/li>\n\n\n\n<li class=\"has-ubuntu-sans-font-family\">Valoriser les relations humaines authentiques \u21fe soigner l\u2019<strong>exp\u00e9rience relationnelle<\/strong> et le r\u00e9seau.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-ubuntu-sans-font-family wp-block-paragraph\" id=\"ember286\">Bien s&rsquo;entourer, continuer \u00e0 apprendre, ajuster rapidement ses produits et services et rester focus sur son offre. M\u00eame en cas de tentative de d\u00e9stabilisation. Et, surtout, rester vraie dans ses \u00e9changes. De pr\u00e9cieux conseils \u00e0 mettre en pratique \u00e0 la premi\u00e8re occasion. Promis, on s&rsquo;y met !<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-xxl-font-size\" style=\"border-bottom-color:var(--wp--preset--color--contrast);border-bottom-width:1px;text-transform:none\">Conclusion<\/h2>\n\n\n\n<p class=\"has-ubuntu-sans-font-family wp-block-paragraph\" id=\"ember288\">En 2025, l\u2019entrepreneuriat f\u00e9minin en France est un v\u00e9ritable indicateur de comp\u00e9titivit\u00e9, de justice \u00e9conomique et de transformation sociale.<\/p>\n\n\n\n<p class=\"has-ubuntu-sans-font-family wp-block-paragraph\" id=\"ember289\">Comme le souligne Paul LACOMBE dans son <a href=\"https:\/\/infonet.fr\/actualite\/nouveautes\/entrepreneuriat-feminin-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>analyse<\/strong><\/a> de novembre 2025 : \u00ab <em>Chaque femme qui entreprend \u00e9largit le march\u00e9 des possibles et pose les fondations d\u2019une croissance plus inclusive, durable et comp\u00e9titive. <\/em>\u00bb.<\/p>\n\n\n\n<p class=\"has-ubuntu-sans-font-family wp-block-paragraph\" id=\"ember290\">L&rsquo;avenir entrepreneurial f\u00e9minin est bel et bien entre nos mains. Mais tant que les droits des femmes sont bafou\u00e9s et que les in\u00e9galit\u00e9s persistent, on a encore du pain sur la planche&#8230;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--50)\"\/>\n\n\n\n<p class=\"has-ubuntu-sans-font-family wp-block-paragraph\" id=\"lutte-contre-les-violences\" style=\"font-size:16px\">*<strong><a href=\"https:\/\/www.amnesty.fr\/reperes\/pourquoi-une-journee-internationale-de-lutte-contre-les-violences-faites-aux-femmes-le-25-novembre\/\">La Journ\u00e9e internationale de lutte contre les violences faites aux femmes<\/a><\/strong>. Instaur\u00e9e par les Nations Unies en 1999, elle a lieu chaque 25 novembre dans de nombreux pays. <\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--50)\"\/>\n\n\n\n<ul class=\"wp-block-outermost-social-sharing is-content-justification-center is-layout-flex wp-container-outermost-social-sharing-is-layout-fe48e5de wp-block-outermost-social-sharing-is-layout-flex\"><li class=\"outermost-social-sharing-link outermost-social-sharing-link-facebook wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fblog.pitchweb-creation.fr%2Findex.php%2F2026%2F03%2F07%2Fjournee-internationale-des-droits-des-femmes%2F&#038;title=Entrepreneuriat%20f%C3%A9minin%20et%20lutte%20pour%20les%20droits%20des%20femmes%2C%20m%C3%AAme%20combat%20%3F\" aria-label=\"Partager sur facebook\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 12c0-5.5-4.5-10-10-10z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tPartager sur facebook\t\t<\/span>\n\t<\/a>\n<\/li>\n\n\n<li class=\"outermost-social-sharing-link outermost-social-sharing-link-linkedin wp-block-outermost-social-sharing-link\">\n\t<a 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