{"id":427,"date":"2025-10-28T16:49:00","date_gmt":"2025-10-28T15:49:00","guid":{"rendered":"https:\/\/blog.pitchweb-creation.fr\/?p=427"},"modified":"2026-08-12T18:33:58","modified_gmt":"2026-08-12T16:33:58","slug":"la-refonte-d-un-site-web","status":"publish","type":"post","link":"https:\/\/blog.pitchweb-creation.fr\/index.php\/2025\/10\/28\/la-refonte-d-un-site-web\/","title":{"rendered":"Votre site web ne vous ressemble plus ? Offrez-lui une refonte\u00a0!"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">Et si votre site web avait besoin d&rsquo;une refonte\u00a0?<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Suite \u00e0 la refonte d&rsquo;un site web que je viens de finaliser, j&rsquo;en profite pour donner quelques explications sur l&rsquo;utilit\u00e9 d&rsquo;un rafra\u00eechissement.<\/strong><\/p>\n\n\n<style>.kb-image427_f1ce15-74 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image427_f1ce15-74 size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1470\" height=\"984\" src=\"https:\/\/blog.pitchweb-creation.fr\/wp-content\/uploads\/2026\/03\/007_refonte.jpg\" alt=\"Votre site web ne vous ressemble plus ? Offrez-lui une refonte !\" class=\"kb-img wp-image-432\" srcset=\"https:\/\/blog.pitchweb-creation.fr\/wp-content\/uploads\/2026\/03\/007_refonte.jpg 1470w, https:\/\/blog.pitchweb-creation.fr\/wp-content\/uploads\/2026\/03\/007_refonte-300x201.jpg 300w, https:\/\/blog.pitchweb-creation.fr\/wp-content\/uploads\/2026\/03\/007_refonte-1024x685.jpg 1024w, https:\/\/blog.pitchweb-creation.fr\/wp-content\/uploads\/2026\/03\/007_refonte-768x514.jpg 768w\" sizes=\"auto, (max-width: 1470px) 100vw, 1470px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has--font-size\" style=\"border-bottom-width:1px\">Le contexte<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"padding-right:var(--wp--preset--spacing--20);padding-left:0\">Mis en ligne depuis 2023, le site de ma cliente ne correspondait plus \u00e0 ses attentes. Bien que tr\u00e8s aboutit visuellement, il comportait trop de pages, de textes redondants et de photos impersonnelles. R\u00e9sultat : <strong>les visiteurs perdaient un temps pr\u00e9cieux <\/strong>\u00e0 trouver les informations noy\u00e9es dans la masse. Et cette perte de temps co\u00fbte cher car l&rsquo;internaute renonce avant d&rsquo;avoir trouv\u00e9 ce qu&rsquo;il cherche !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Apr\u00e8s avoir tri\u00e9 toutes les donn\u00e9es, je lui ai donc propos\u00e9 une version all\u00e9g\u00e9e, avec un acc\u00e8s direct aux diff\u00e9rents contenus. De mani\u00e8re \u00e0 ce que le site <strong>se charge plus rapidement<\/strong> et que ses visiteurs <strong>acc\u00e8dent facilement \u00e0 l&rsquo;information<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ainsi, le site \u00ab\u00a0rajeuni\u00a0\u00bb s&rsquo;est av\u00e9r\u00e9 <strong>plus coh\u00e9rent et <strong>efficace<\/strong><\/strong>. Il a \u00e9galement b\u00e9n\u00e9fici\u00e9 d&rsquo;un <strong>meilleur r\u00e9f\u00e9rencement<\/strong>, \u00e0 la grande satisfaction de ma cliente.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"border-bottom-width:1px\">Qu&rsquo;est-ce qu&rsquo;une refonte de site ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">C&rsquo;est une sorte de relooking : on remet le site au go\u00fbt du jour, visuellement, techniquement et strat\u00e9giquement. Ce n\u2019est pas juste \u201cpour faire plus joli\u201d : c\u2019est repenser <strong>l\u2019exp\u00e9rience du visiteur<\/strong> et <strong>les objectifs de votre communication<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Concr\u00e8tement, une refonte permet de moderniser votre image, de simplifier la navigation, d&rsquo;am\u00e9liorer votre visibilit\u00e9 sur Google. Et, par cons\u00e9quent, de g\u00e9n\u00e9rer plus de contacts, de ventes ou d&rsquo;adh\u00e9sions. Un site plus clair et efficace est donc <strong>votre meilleur atout commercial<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"border-bottom-width:1px\">Quand faut-il l&rsquo;envisager ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Un site obsol\u00e8te ne renvoie pas une bonne image alors que c&rsquo;est le premier contact avec vos clients. S\u2019il ne donne pas une bonne impression, vous risquez de passer \u00e0 c\u00f4t\u00e9 de belles opportunit\u00e9s. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--40)\">Voici quelques signes qui peuvent vous alerter :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Votre site a plus de 3 ans et n\u2019a pas \u00e9volu\u00e9,<\/li>\n\n\n\n<li>Il n\u2019est pas adapt\u00e9 aux smartphones (texte et images d\u00e9bordent de l&rsquo;\u00e9cran),<\/li>\n\n\n\n<li>Vous avez tr\u00e8s peu de demandes ou d&rsquo;achats via votre site,<\/li>\n\n\n\n<li>Vos services ou votre logo ont chang\u00e9,<\/li>\n\n\n\n<li>Les pages se chargent lentement,<\/li>\n\n\n\n<li>L&rsquo;aspect du site semble \u201cvieillot\u201d.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"border-bottom-width:1px\">Comment se d\u00e9roule la refonte ?<\/h2>\n\n\n\n<ol style=\"padding-bottom:0\" class=\"wp-block-list\">\n<li style=\"padding-bottom:var(--wp--preset--spacing--40)\"><strong>Le diagnostic<\/strong> : je d\u00e9termine ce qui fonctionne et ce qui n\u00e9cessite une modification.<\/li>\n\n\n\n<li style=\"padding-bottom:var(--wp--preset--spacing--40)\"><strong>Les objectifs<\/strong> : quels sont-ils ? (attirer plus de visiteurs, g\u00e9n\u00e9rer des demandes, mieux expliquer vos services&#8230;).<\/li>\n\n\n\n<li style=\"padding-bottom:var(--wp--preset--spacing--40)\"><strong>La refonte<\/strong> : j&rsquo;actualise design et contenus pour qu&rsquo;ils soient clairs et coh\u00e9rents avec votre image et vos valeurs.<\/li>\n\n\n\n<li><strong>La publication<\/strong> : je mets la nouvelle version en ligne et j&rsquo;assure son suivi technique. Votre site a fait peau neuve, il faut maintenant \u00eatre attentif aux retours clients et am\u00e9liorer ce qui doit l&rsquo;\u00eatre.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"border-bottom-width:1px\">Quel sont les d\u00e9lais et le co\u00fbt ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e9lai : tout d\u00e9pend du projet (nombre de pages, contenu \u00e0 refaire ou non, technique utilis\u00e9e) mais pour une petite entreprise ou une association, <strong>3 \u00e0 8 semaines de travail<\/strong> seront n\u00e9cessaires. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tarif : comptez <strong>un minimum de 1 500 \u20ac<\/strong> et jusqu&rsquo;\u00e0 6 000 \u20ac, selon le prestataire et le niveau de refonte. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"border-bottom-width:1px\">Conclusion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pour r\u00e9sumer, la refonte est une v\u00e9ritable <strong>strat\u00e9gie de communication<\/strong>. Bien plus qu\u2019un lifting visuel, elle permet de repenser votre communication, de renforcer votre cr\u00e9dibilit\u00e9 et de booster votre activit\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--40)\">Par curiosit\u00e9, qu&rsquo;est-ce qu&rsquo;une refonte apporterait \u00e0 votre site web :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Un design plus moderne,<\/li>\n\n\n\n<li>Plus de clart\u00e9,<\/li>\n\n\n\n<li>Un chargement des pages plus rapide,<\/li>\n\n\n\n<li>Qu&rsquo;il g\u00e9n\u00e8re plus de contacts ?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous pensez qu\u2019il est temps de rafra\u00eechir votre site, parlons-en !<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--50)\"\/>\n\n\n\n<ul class=\"wp-block-outermost-social-sharing is-content-justification-center is-layout-flex wp-container-outermost-social-sharing-is-layout-fe48e5de wp-block-outermost-social-sharing-is-layout-flex\"><li class=\"outermost-social-sharing-link outermost-social-sharing-link-facebook wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fblog.pitchweb-creation.fr%2Findex.php%2F2025%2F10%2F28%2Fla-refonte-d-un-site-web%2F&#038;title=Votre%20site%20web%20ne%20vous%20ressemble%20plus%20%3F%20Offrez-lui%20une%20refonte%C2%A0%21\" aria-label=\"Partager sur facebook\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 12c0-5.5-4.5-10-10-10z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tPartager sur facebook\t\t<\/span>\n\t<\/a>\n<\/li>\n\n\n<li class=\"outermost-social-sharing-link outermost-social-sharing-link-linkedin wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fblog.pitchweb-creation.fr%2Findex.php%2F2025%2F10%2F28%2Fla-refonte-d-un-site-web%2F&#038;title=Votre%20site%20web%20ne%20vous%20ressemble%20plus%20%3F%20Offrez-lui%20une%20refonte%C2%A0%21\" aria-label=\"Partager sur LinkedIn\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tPartager sur LinkedIn\t\t<\/span>\n\t<\/a>\n<\/li>\n\n\n<li class=\"outermost-social-sharing-link outermost-social-sharing-link-whatsapp wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/api.whatsapp.com\/send?text=Votre%20site%20web%20ne%20vous%20ressemble%20plus%20%3F%20Offrez-lui%20une%20refonte%C2%A0%21%20&mdash;%20https%3A%2F%2Fblog.pitchweb-creation.fr%2Findex.php%2F2025%2F10%2F28%2Fla-refonte-d-un-site-web%2F\" aria-label=\"Partager sur WhatsApp\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M 12.011719 2 C 6.5057187 2 2.0234844 6.478375 2.0214844 11.984375 C 2.0204844 13.744375 2.4814687 15.462563 3.3554688 16.976562 L 2 22 L 7.2324219 20.763672 C 8.6914219 21.559672 10.333859 21.977516 12.005859 21.978516 L 12.009766 21.978516 C 17.514766 21.978516 21.995047 17.499141 21.998047 11.994141 C 22.000047 9.3251406 20.962172 6.8157344 19.076172 4.9277344 C 17.190172 3.0407344 14.683719 2.001 12.011719 2 z M 12.009766 4 C 14.145766 4.001 16.153109 4.8337969 17.662109 6.3417969 C 19.171109 7.8517969 20.000047 9.8581875 19.998047 11.992188 C 19.996047 16.396187 16.413812 19.978516 12.007812 19.978516 C 10.674812 19.977516 9.3544062 19.642812 8.1914062 19.007812 L 7.5175781 18.640625 L 6.7734375 18.816406 L 4.8046875 19.28125 L 5.2851562 17.496094 L 5.5019531 16.695312 L 5.0878906 15.976562 C 4.3898906 14.768562 4.0204844 13.387375 4.0214844 11.984375 C 4.0234844 7.582375 7.6067656 4 12.009766 4 z M 8.4765625 7.375 C 8.3095625 7.375 8.0395469 7.4375 7.8105469 7.6875 C 7.5815469 7.9365 6.9355469 8.5395781 6.9355469 9.7675781 C 6.9355469 10.995578 7.8300781 12.182609 7.9550781 12.349609 C 8.0790781 12.515609 9.68175 15.115234 12.21875 16.115234 C 14.32675 16.946234 14.754891 16.782234 15.212891 16.740234 C 15.670891 16.699234 16.690438 16.137687 16.898438 15.554688 C 17.106437 14.971687 17.106922 14.470187 17.044922 14.367188 C 16.982922 14.263188 16.816406 14.201172 16.566406 14.076172 C 16.317406 13.951172 15.090328 13.348625 14.861328 13.265625 C 14.632328 13.182625 14.464828 13.140625 14.298828 13.390625 C 14.132828 13.640625 13.655766 14.201187 13.509766 14.367188 C 13.363766 14.534188 13.21875 14.556641 12.96875 14.431641 C 12.71875 14.305641 11.914938 14.041406 10.960938 13.191406 C 10.218937 12.530406 9.7182656 11.714844 9.5722656 11.464844 C 9.4272656 11.215844 9.5585938 11.079078 9.6835938 10.955078 C 9.7955938 10.843078 9.9316406 10.663578 10.056641 10.517578 C 10.180641 10.371578 10.223641 10.267562 10.306641 10.101562 C 10.389641 9.9355625 10.347156 9.7890625 10.285156 9.6640625 C 10.223156 9.5390625 9.737625 8.3065 9.515625 7.8125 C 9.328625 7.3975 9.131125 7.3878594 8.953125 7.3808594 C 8.808125 7.3748594 8.6425625 7.375 8.4765625 7.375 z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tPartager sur WhatsApp\t\t<\/span>\n\t<\/a>\n<\/li>\n\n\n<li class=\"outermost-social-sharing-link outermost-social-sharing-link-x wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/x.com\/share?url=https%3A%2F%2Fblog.pitchweb-creation.fr%2Findex.php%2F2025%2F10%2F28%2Fla-refonte-d-un-site-web%2F&#038;text=Votre%20site%20web%20ne%20vous%20ressemble%20plus%20%3F%20Offrez-lui%20une%20refonte%C2%A0%21\" aria-label=\"Partager sur X\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13.982 10.622 20.54 3h-1.554l-5.693 6.618L8.745 3H3.5l6.876 10.007L3.5 21h1.554l6.012-6.989L15.868 21h5.245l-7.131-10.378Zm-2.128 2.474-.697-.997-5.543-7.93H8l4.474 6.4.697.996 5.815 8.318h-2.387l-4.745-6.787Z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tPartager sur X\t\t<\/span>\n\t<\/a>\n<\/li>\n\n\n<li class=\"outermost-social-sharing-link outermost-social-sharing-link-mail wp-block-outermost-social-sharing-link\">\n\t<a href=\"mailto:?subject=Votre%20site%20web%20ne%20vous%20ressemble%20plus%20%3F%20Offrez-lui%20une%20refonte%C2%A0%21&#038;body=Votre%20site%20web%20ne%20vous%20ressemble%20plus%20%3F%20Offrez-lui%20une%20refonte%C2%A0%21%20&mdash;%20https%3A%2F%2Fblog.pitchweb-creation.fr%2Findex.php%2F2025%2F10%2F28%2Fla-refonte-d-un-site-web%2F\" aria-label=\"Envoyer par mail\"  class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M20,4H4C2.895,4,2,4.895,2,6v12c0,1.105,0.895,2,2,2h16c1.105,0,2-0.895,2-2V6C22,4.895,21.105,4,20,4z M20,8.236l-8,4.882 L4,8.236V6h16V8.236z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tEnvoyer par mail\t\t<\/span>\n\t<\/a>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Et si votre site web avait besoin d&rsquo;une refonte\u00a0? Suite \u00e0 la refonte d&rsquo;un site web que je viens de&#8230;<\/p>\n","protected":false},"author":1,"featured_media":432,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"hide","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[44,43],"tags":[74,72,73],"class_list":["post-427","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-site-internet-web","category-web","tag-refaire-un-site","tag-refonte-de-site","tag-relooking"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Votre site web ne vous ressemble plus ? 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