{"id":729,"date":"2026-07-20T16:49:10","date_gmt":"2026-07-20T14:49:10","guid":{"rendered":"https:\/\/blog.pitchweb-creation.fr\/?p=729"},"modified":"2026-08-12T18:33:05","modified_gmt":"2026-08-12T16:33:05","slug":"le-pixel-de-suivi","status":"publish","type":"post","link":"https:\/\/blog.pitchweb-creation.fr\/index.php\/2026\/07\/20\/le-pixel-de-suivi\/","title":{"rendered":"Le pixel de suivi, k\u00e9sako\u00a0?"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">Mais quel est ce pixel qui se cache dans ma newsletter&nbsp;?<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-style:normal;font-weight:700\">Vous avez d\u00fb recevoir ces courriels d&rsquo;information relative \u00e0 vos e-mails mentionnant la pr\u00e9sence de \u00ab&nbsp;pixels de suivi&nbsp;\u00bb dans vos newsletters. Quel est leur r\u00f4le, et quelle est la cons\u00e9quence en cas de rejet&nbsp;?<\/p>\n\n\n<style>.kb-image729_adc7af-bd .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image729_adc7af-bd size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1470\" height=\"984\" src=\"https:\/\/blog.pitchweb-creation.fr\/wp-content\/uploads\/2026\/07\/017_pixel-de-suivi.webp\" alt=\"Qu'est-ce qu'un pixel de suivi\u00a0?\" class=\"kb-img wp-image-730\" srcset=\"https:\/\/blog.pitchweb-creation.fr\/wp-content\/uploads\/2026\/07\/017_pixel-de-suivi.webp 1470w, https:\/\/blog.pitchweb-creation.fr\/wp-content\/uploads\/2026\/07\/017_pixel-de-suivi-300x201.webp 300w, https:\/\/blog.pitchweb-creation.fr\/wp-content\/uploads\/2026\/07\/017_pixel-de-suivi-1024x685.webp 1024w, https:\/\/blog.pitchweb-creation.fr\/wp-content\/uploads\/2026\/07\/017_pixel-de-suivi-768x514.webp 768w\" sizes=\"auto, (max-width: 1470px) 100vw, 1470px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"border-bottom-width:1px\">Un si discret tra\u00e7age<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Invisible \u00e0 l\u2019\u0153il nu, le pixel de suivi est une minuscule image ins\u00e9r\u00e9e dans une infolettre. Lorsque l&rsquo;abonn\u00e9 ouvre le courriel et affiche les images, ce pixel est automatiquement t\u00e9l\u00e9charg\u00e9. L&rsquo;exp\u00e9diteur est ainsi inform\u00e9 que l&rsquo;utilisateur a consult\u00e9 le message. En soi, rien d&rsquo;alarmant. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais, parfois, le traceur <strong>divulgue d&rsquo;autres informations priv\u00e9es<\/strong> qui n\u00e9cessitent le consentement de l&rsquo;utilisateur. Faisons le point.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"border-bottom-width:1px\">Encadrer la collecte des donn\u00e9es personnelles dans les courriels<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bien que cette m\u00e9thode de tra\u00e7age soit utilis\u00e9e depuis longtemps, un nombre croissant de plaintes ont \u00e9t\u00e9 d\u00e9pos\u00e9es aupr\u00e8s de la CNIL. Apr\u00e8s une large consultation publique, une <strong><a href=\"https:\/\/www.cnil.fr\/fr\/recommandation-pixel-suivi-courriels\" target=\"_blank\" rel=\"noreferrer noopener\">recommandation relative aux pixels de suivi dans les courriers \u00e9lectroniques<\/a><\/strong> a \u00e9t\u00e9 adopt\u00e9e le 12 mars 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Celle-ci compl\u00e8te la r\u00e8glementation relative aux cookies et autres traceurs afin de renforcer la protection des donn\u00e9es personnelles. Ainsi, un pixel espion utilis\u00e9 \u00e0 des fins <strong>publicitaires ou commerciales<\/strong> doit \u00eatre signal\u00e9 et explicitement accept\u00e9 par l&rsquo;utilisateur, toute absence de r\u00e9ponse \u00e9tant \u00e9quivalente \u00e0 un refus.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"border-bottom-width:1px\">En cas de non-consentement<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Retirer votre consentement \u00e0 l&rsquo;utilisation de pixels de suivi dans les infolettres que vous recevez peut \u00eatre sans cons\u00e9quences, ou bien d\u00e9clencher votre d\u00e9sabonnement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous h\u00e9sitez, <strong>prenez le temps de v\u00e9rifier<\/strong> quelles informations personnelles sont collect\u00e9es et \u00e0 quelles fins. Les enjeux diff\u00e8rent selon le destinataire (s&rsquo;agit-il d&rsquo;une ou deux personnes bien identifi\u00e9es, ou bien des services marketing de plusieurs entit\u00e9s\u00a0?) et leur transmission \u00e0 des tiers. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Car, parfois, vos coordonn\u00e9es personnelles compl\u00e8tes sont vendues \u00e0 d&rsquo;autres entreprises. Quelle que soit votre d\u00e9cision, mieux vaut \u00eatre inform\u00e9\u00b7e.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"border-bottom-width:1px\">Un consentement (presque) toujours obligatoire<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cependant, les traceurs utilis\u00e9s dans les courriels transactionnels ou pour v\u00e9rifier la bonne \u00ab&nbsp;d\u00e9livrabilit\u00e9&nbsp;\u00bb des infolettres auxquelles l&rsquo;utilisateur s&rsquo;est inscrit ne sont pas concern\u00e9s. Pour \u00eatre consid\u00e9r\u00e9s comme strictement n\u00e9cessaires au fonctionnement du site, ces traceurs doivent&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"margin-bottom:var(--wp--preset--spacing--20)\">\u00eatre strictement limit\u00e9s \u00e0 la seule mesure d\u2019audience sur le site pour le compte <strong>exclusif<\/strong> de l\u2019\u00e9diteur&nbsp;;<\/li>\n\n\n\n<li style=\"margin-bottom:var(--wp--preset--spacing--20)\">servir uniquement \u00e0 produire des donn\u00e9es statistiques <strong>anonymes<\/strong> ;<\/li>\n\n\n\n<li style=\"margin-bottom:var(--wp--preset--spacing--20)\">ne pas permettre le <strong>suivi global<\/strong> de la navigation de l&rsquo;utilisateur utilisant diff\u00e9rentes applications ou sites web&nbsp;;<\/li>\n\n\n\n<li>ne pas permettre le <strong>recoupement<\/strong> des donn\u00e9es avec d\u2019autres traitements ou \u00e0 ce que les donn\u00e9es soient <strong>transmises \u00e0 des tiers<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Tous les organismes publics ou priv\u00e9s sont concern\u00e9s&nbsp;: administrations, entreprises, associations, agences, <strong>ind\u00e9pendants et auto-entrepreneurs compris<\/strong>. Ils ont eu jusqu&rsquo;au 14 juillet dernier pour se mettre en conformit\u00e9 avec l&rsquo;article 82 de la loi Informatique et Libert\u00e9s. D\u2019o\u00f9 l&rsquo;envoi massif de courriels sollicitant votre autorisation pour collecter des informations sur vos habitudes num\u00e9riques.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quant aux professionnels qui seraient pass\u00e9s \u00e0 c\u00f4t\u00e9 de ces nouvelles r\u00e8gles de protection de la vie priv\u00e9e, la CNIL propose de revoir le <strong><a href=\"https:\/\/www.cnil.fr\/fr\/webinaire-pixels-de-suivi-recommandations-cnil\" target=\"_blank\" rel=\"noreferrer noopener\">webinaire du 28 mai 2026<\/a><\/strong> pour mieux comprendre et respecter leurs obligations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Et vous, avez-vous pens\u00e9 \u00e0 contacter vos abonn\u00e9\u00b7es&nbsp;?<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--50)\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"border-bottom-width:1px\">Documentation<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 consulter sur le site de la CNIL&nbsp;:<\/p>\n\n\n\n<ul style=\"padding-bottom:0\" class=\"wp-block-list\">\n<li style=\"margin-bottom:var(--wp--preset--spacing--20)\">En tant qu&rsquo;utilisateur&nbsp;: <strong><a href=\"https:\/\/www.cnil.fr\/fr\/pixels-de-suivi-dans-les-courriers-electroniques-vous-devez-etre-mieux-informes\" target=\"_blank\" rel=\"noreferrer noopener\">Pixels de suivi dans les courriers \u00e9lectroniques : vous devez \u00eatre mieux inform\u00e9s<\/a><\/strong> du 14 avril 2026.<\/li>\n\n\n\n<li style=\"margin-bottom:var(--wp--preset--spacing--20)\">En tant que responsable du traitement, si votre site web utilise des statistiques de fr\u00e9quentation ou de performance&nbsp;: <a href=\"https:\/\/www.cnil.fr\/fr\/cookies-solutions-pour-les-outils-de-mesure-daudience\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Cookies : solutions pour les outils de mesure d&rsquo;audience<\/strong><\/a> du 04 juillet 2025.<\/li>\n\n\n\n<li>Questions-r\u00e9ponses sur <a href=\"https:\/\/www.cnil.fr\/fr\/cookies-et-autres-traceurs\/regles\/cookies\/FAQ\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>les lignes directrices modificatives et la recommandation \u00ab&nbsp;cookies et autres traceurs&nbsp;\u00bb<\/strong><\/a> du 29 avril 2026.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--50)\"\/>\n\n\n\n<ul class=\"wp-block-outermost-social-sharing is-content-justification-center is-layout-flex wp-container-outermost-social-sharing-is-layout-fe48e5de wp-block-outermost-social-sharing-is-layout-flex\"><li class=\"outermost-social-sharing-link outermost-social-sharing-link-facebook wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fblog.pitchweb-creation.fr%2Findex.php%2F2026%2F07%2F20%2Fle-pixel-de-suivi%2F&#038;title=Le%20pixel%20de%20suivi%2C%20k%C3%A9sako%C2%A0%3F\" aria-label=\"Partager sur facebook\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 12c0-5.5-4.5-10-10-10z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tPartager sur facebook\t\t<\/span>\n\t<\/a>\n<\/li>\n\n\n<li class=\"outermost-social-sharing-link outermost-social-sharing-link-linkedin wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fblog.pitchweb-creation.fr%2Findex.php%2F2026%2F07%2F20%2Fle-pixel-de-suivi%2F&#038;title=Le%20pixel%20de%20suivi%2C%20k%C3%A9sako%C2%A0%3F\" aria-label=\"Partager sur LinkedIn\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tPartager sur LinkedIn\t\t<\/span>\n\t<\/a>\n<\/li>\n\n\n<li class=\"outermost-social-sharing-link outermost-social-sharing-link-whatsapp wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/api.whatsapp.com\/send?text=Le%20pixel%20de%20suivi%2C%20k%C3%A9sako%C2%A0%3F%20&mdash;%20https%3A%2F%2Fblog.pitchweb-creation.fr%2Findex.php%2F2026%2F07%2F20%2Fle-pixel-de-suivi%2F\" aria-label=\"Partager sur WhatsApp\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M 12.011719 2 C 6.5057187 2 2.0234844 6.478375 2.0214844 11.984375 C 2.0204844 13.744375 2.4814687 15.462563 3.3554688 16.976562 L 2 22 L 7.2324219 20.763672 C 8.6914219 21.559672 10.333859 21.977516 12.005859 21.978516 L 12.009766 21.978516 C 17.514766 21.978516 21.995047 17.499141 21.998047 11.994141 C 22.000047 9.3251406 20.962172 6.8157344 19.076172 4.9277344 C 17.190172 3.0407344 14.683719 2.001 12.011719 2 z M 12.009766 4 C 14.145766 4.001 16.153109 4.8337969 17.662109 6.3417969 C 19.171109 7.8517969 20.000047 9.8581875 19.998047 11.992188 C 19.996047 16.396187 16.413812 19.978516 12.007812 19.978516 C 10.674812 19.977516 9.3544062 19.642812 8.1914062 19.007812 L 7.5175781 18.640625 L 6.7734375 18.816406 L 4.8046875 19.28125 L 5.2851562 17.496094 L 5.5019531 16.695312 L 5.0878906 15.976562 C 4.3898906 14.768562 4.0204844 13.387375 4.0214844 11.984375 C 4.0234844 7.582375 7.6067656 4 12.009766 4 z M 8.4765625 7.375 C 8.3095625 7.375 8.0395469 7.4375 7.8105469 7.6875 C 7.5815469 7.9365 6.9355469 8.5395781 6.9355469 9.7675781 C 6.9355469 10.995578 7.8300781 12.182609 7.9550781 12.349609 C 8.0790781 12.515609 9.68175 15.115234 12.21875 16.115234 C 14.32675 16.946234 14.754891 16.782234 15.212891 16.740234 C 15.670891 16.699234 16.690438 16.137687 16.898438 15.554688 C 17.106437 14.971687 17.106922 14.470187 17.044922 14.367188 C 16.982922 14.263188 16.816406 14.201172 16.566406 14.076172 C 16.317406 13.951172 15.090328 13.348625 14.861328 13.265625 C 14.632328 13.182625 14.464828 13.140625 14.298828 13.390625 C 14.132828 13.640625 13.655766 14.201187 13.509766 14.367188 C 13.363766 14.534188 13.21875 14.556641 12.96875 14.431641 C 12.71875 14.305641 11.914938 14.041406 10.960938 13.191406 C 10.218937 12.530406 9.7182656 11.714844 9.5722656 11.464844 C 9.4272656 11.215844 9.5585938 11.079078 9.6835938 10.955078 C 9.7955938 10.843078 9.9316406 10.663578 10.056641 10.517578 C 10.180641 10.371578 10.223641 10.267562 10.306641 10.101562 C 10.389641 9.9355625 10.347156 9.7890625 10.285156 9.6640625 C 10.223156 9.5390625 9.737625 8.3065 9.515625 7.8125 C 9.328625 7.3975 9.131125 7.3878594 8.953125 7.3808594 C 8.808125 7.3748594 8.6425625 7.375 8.4765625 7.375 z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tPartager sur WhatsApp\t\t<\/span>\n\t<\/a>\n<\/li>\n\n\n<li class=\"outermost-social-sharing-link outermost-social-sharing-link-x wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/x.com\/share?url=https%3A%2F%2Fblog.pitchweb-creation.fr%2Findex.php%2F2026%2F07%2F20%2Fle-pixel-de-suivi%2F&#038;text=Le%20pixel%20de%20suivi%2C%20k%C3%A9sako%C2%A0%3F\" aria-label=\"Partager sur X\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13.982 10.622 20.54 3h-1.554l-5.693 6.618L8.745 3H3.5l6.876 10.007L3.5 21h1.554l6.012-6.989L15.868 21h5.245l-7.131-10.378Zm-2.128 2.474-.697-.997-5.543-7.93H8l4.474 6.4.697.996 5.815 8.318h-2.387l-4.745-6.787Z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tPartager sur X\t\t<\/span>\n\t<\/a>\n<\/li>\n\n\n<li class=\"outermost-social-sharing-link outermost-social-sharing-link-mail wp-block-outermost-social-sharing-link\">\n\t<a href=\"mailto:?subject=Le%20pixel%20de%20suivi%2C%20k%C3%A9sako%C2%A0%3F&#038;body=Le%20pixel%20de%20suivi%2C%20k%C3%A9sako%C2%A0%3F%20&mdash;%20https%3A%2F%2Fblog.pitchweb-creation.fr%2Findex.php%2F2026%2F07%2F20%2Fle-pixel-de-suivi%2F\" aria-label=\"Envoyer par mail\"  class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path 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Vous avez d\u00fb recevoir ces courriels d&rsquo;information relative \u00e0&#8230;<\/p>\n","protected":false},"author":1,"featured_media":730,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"hide","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[8,24,51,44,43],"tags":[111,112,115,113,114,110,116],"class_list":["post-729","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-entrepreneuriat","category-marketing","category-site-internet-web","category-web","tag-consentement","tag-donnees-personnelles","tag-infolettre","tag-marketing","tag-newsletter","tag-pixel-de-suivi","tag-tracage"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le pixel de suivi, k\u00e9sako\u00a0? 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